Technology has totally erased our geographic lines when it comes to design. we could have a client from one country, design creation in another and production in yet another country. This has allowed our ideas to be free from limitations but it also amalgamates the world into one big industry. Competition will be keen.
To many designers or design studios it is important to think of their practice as world wide and collaborate with the best people in different fields. Being recognised in this vast industry will become increasingly difficult so winning awards is one way of differentiating yourself.